Branded films that can sit next to the editorial.
A short proposal for how MNTRA can work alongside Condé Nast's branded content team as a story and production partner on branded programs across its titles.
Your advertisers are buying your voice.
Every Condé Nast brand has a voice its readers come back for, from Vogue and The New Yorker to WIRED and Bon Appétit. That makes branded work a promise. It has to feel like it belongs on the title it runs on, or it costs both the advertiser and the brand.
What that asks of a production partner
Hold the editorial bar. The film has to read as Vogue, WIRED or Traveler first and as a brand message second.
Move at sales speed. Concepts and budgets in days, so your team can close while the advertiser is still excited.
Deliver everything the program sold. Hero film, cutdowns, verticals and stills from one shoot, on spec and on schedule.
Three ways to plug us in, depending on the program.
Story development
Bring us an advertiser brief while it's still a pitch. We help shape the idea into something that sells: a concept, a director's point of view and a realistic budget range.
- Concepts and treatments
- Director and talent options
- Budget ranges for the proposal
Full production
Your team owns the client and the editorial voice. We build the crew around the brief and take it from pre-production through final delivery.
- Director, DP and crew
- Production in the U.S. and abroad
- Edit, sound, color and VFX
Series and franchises
For sponsored series that run across episodes, cities or seasons. We've produced multi-episode originals for Marriott Bonvoy and can hold a format together across markets.
- Format and season planning
- Multi-market shoots
- Cutdowns and rollout per platform
We've already done this for a publisher.
A food film for a kitchen brand, made for People Inc's branded team
For LG's luxury appliance brand Signature Kitchen Suite, People Inc brought us in to develop and produce the film for their client. It's the same arrangement we're proposing here: the publisher owns the advertiser and the voice, and MNTRA takes the story through to delivery.
Why it matters for Bon Appétit: it's the closest thing in our book to a sponsored Bon Appétit program, both in subject and in how the work was set up.
“He brings great creative minds to the table, always looking for the best talent available.”
A series built for Traveler
About the Journey, season four
The fourth season of Marriott Bonvoy's returning travel series, developed, directed and finished by MNTRA.
How it could work for Traveler: the same shape as a sponsored Traveler series. A hotel group or tourism board funds a returning format, Traveler's editors set the voice, and MNTRA produces each season across destinations, with cutdowns for every platform the program runs on.
Other relevant work
Travel by Design
An original series on the design stories behind remarkable hotels and the people who imagined them. Launched in September 2025 across Marriott Bonvoy's social channels and on in-room Marriott Bonvoy TV worldwide.
FitDesign-led hotel stories that play as editorial on Traveler, Vanity Fair or GQ.
Watch the film →De Passage
A travel-luxury film for Rimowa, produced by MNTRA with director Benoit Lalande.
FitThe luxury look that Vogue, GQ and Traveler's premium advertisers expect.
Watch the film →Vanguard “Battery Life”
A spot for Oakley Meta's Vanguard performance glasses, produced by MNTRA with director Ian Liu.
FitConsumer tech made with craft, for WIRED and GQ's tech and performance advertisers.
Watch the film →From the first idea to the audience.
Start with whichever step the program needs. Some briefs arrive as a sold script; others are still a sentence in a sales deck.
Intention
We start with what the advertiser wants to say and who it's for, and agree on what success looks like.
Story
We turn the intention into an idea worth making. If the story already exists, we test it and move straight to production.
Production
We build the team around the brief, from a network of directors, creatives and producers assembled over a decade.
Reach
We plan where the work lives and how it finds its audience. A film nobody sees hasn't done its job.
A partner built for exactly this kind of work.
We know the publisher model
We've worked inside a publisher's branded program with People Inc. We understand that the title's voice and the client relationship stay with you.
We've made work for the advertisers you sell to
Hospitality, luxury, fashion, food and consumer tech make up most of our book, the same categories that buy across Condé Nast's titles.
Story first, so we help you sell
Most production companies wait for a locked script. We can join while the idea is still forming and help turn a pitch into a program.
“They craft stories that connect and resonate with the right audiences.”
Start with one brief.
Share a live brief
A program you're pitching or have just sold, for any Condé Nast title.
We come back with a plan
A concept direction, director options and a budget range your team can put in front of the advertiser.
Decide together
If the fit is right, we produce it. If not, you keep the thinking.